JOICO European Color Design Team member Sevda Durukan presents their new collection called The Opposite. It reflects the creativity of the colors and the view of everyday life from different directions. Sevda found her inspiration for this in modern art, in the fashion of the world's catwalks and also in randomly mocked everyday places like in a handicraft shop. She played with the elements that inspired her - different shapes, colors and unconventional techniques. The result is wonderful looks that catch the eye - just as the opposite does.
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Sevda's passion is the colors and the passing on of her skills to other hairdressers. As a member of the JOICO European Color Design Team, she regularly shares her inspirations on the European stage. To match this collection, she will host the JOICO Color Artistry Vol. 2 workshop.
The hairdresser learns what it takes to create a concept for a collection like this, a unique opportunity to learn from an experienced master colorist. Sevda is very well known in her home country of Belgium and has won numerous awards over the course of her career. She won two Up-To-Date Awards and a Color Award at the prestigious Belgian Hairdressers human hair wigs uk Awards in 2014, 2015 and 2016.
